THE BIG IDEA
As executives respond to fundamental shift in global economics and technologies with wave after wave of transformations – today, companies are grappling with massive resistance, skepticism, change fatigue, complexity, and ambiguity.
Even the BIG brand name management consultants, with their cookie-cutter approaches, are largely ineffective.
Corporate folklore is full of stories of jaded executives who got big brands for business transformations and drove the business into the wall.
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