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THE BIG IDEA
As executives respond to fundamental shift in global economics and technologies with wave after wave of transformations – today, companies are grappling with fake enthusiasm, inability to deal with immense complexity, change fatigue, and ambiguity.
The BIG brand name management consultants do NOT have the answer. With their cookie-cutter approach, and solutions that disregard the problems, they are largely ineffective. Corporate folklore is full of stories of jaded executives who got big brands for digital transformation, and drove the business into the wall.
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