Who is this book for?
We are entering an era of super specialization and exceedingly targeted communication. Like other high level professionals, I cannot emphasize enough how important it is to articulate my target audience very carefully and accurately.
Now there are potentially 4 scenarios. If you are the target audience, then everything ticks perfect. If you are not the target audience, but you know somebody who can possibly use the book and its core message, in which case I would encourage you to recommend the book to him/her.
Alternately, you might be in a position where you are not yet in the target audience, but you are aspiring to be, in which case this book might prove valuable to you. If you are in none of those 4 positions, then regrettably this book is not going to be to your liking.
So who is the target audience of this book? At Global Supply Chain Group, since our foundation in January 2000, we have worked with CEOs, boards, executives and senior decision makers in large to mid-size companies around the world, helping them achieve positive and measurable business transformations. Needless to say, our experience has entirely been with these individuals and they are the target audience for our books and intellectual property.
More specifically, our ideal clients and partners as well as the ideal readers for this book would be the influential and resourceful executives, and the CEOs who expect a big positive change, a big delta in results, in profits, and revenues as a result of business transformations.
Thus, these are the companies and executives who do not wish to keep asking what the next step is. They acknowledge the internal challenges and changes in the external marketplace as their first step. They understand the need for change. They are prepared to take the action.
Most of them are large businesses with huge manufacturing, distribution, logistics, inventory and other physical infrastructure in their footprints. They know that a business transformation every few years is required in order to keep the business relevant with the trends in the market place, with the trends in technology, consumer taste as well as the changes in the political legal environment.
They want to maximize their profitability while minimizing their risk by using a tried and tested methodology for business transformations, and they create long term partnerships with best-of-breed thought leaders and leverage those partnerships for positive business transformations over a period of time.